Active users of Hotstar
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Active users of Hotstar

Actions that make a user an active user -

  1. Free user.
  • Watches content on a daily, weekly or monthly basis
  • Watches the VIP content as soon as it becomes accessible for freemium users
  1. Paid user
  • Subscribes for a paid plan – Mobile, Super or Premium
  • Renews the subscription once it expires
Engagement and Retention is a function of active users and hence to drive better E&R we must understand who our active users is!

(refer here to understand more about an active user)

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